Open House Tips for Realtors

1. Advertise! A study conducted by the National Association of Realtors revealed that 92% of buyers use the internet to house hunt. Make sure your open house dates are available through Zillow. With over 130 million visits per month, Zillow is a great place to start.

2. Invite neighbors to a appetizers or a wine and cheese party at your open house. It’s a great way to network and prospect. Socialize and have fun.

3. Everyone who visited your open house is a potential buyer so create an automated nurturing email marketing campaign to stay in touch. Make sure to also follow up within a few days so you can reconnect and help with their home buying search.

4. Be strategic with open house signage. Sandwich boards are great, but also mix it up with signage that is legible from a distance of at least 30 to 50 feet. Place directional signs to advertise in a five block radius ro reach a wider audience. Add helium filled balloons to attract attention.

5. Depersonalize the property. Remove family photos, diplomas, awards and anything else in the home before the open house. By removing personal items, the home doesn’t belong to any particular group of people and visitors can see themselves in the home.

6. Clean and organize closets and other storage spaces. Buyers will open closets, drawers and anything else with a handle. Instead of an avalanche of boxes when they open the storage closet, make sure closets are clean and organized.

7. Target local homebuyers with online advertising. You can even target potential buyers according to zip code through Google AdWords, Bing, Facebook and other online resources. With Facebook, you can add photos of the property and link to a landing page where more images of the home are available, plus a contact form to learn more.

8. Advertise by drone. Yes, drone advertising. Hoovy advertises open houses by attaching banners to drones and flying them in public places for real estate agents. Hoovy flies the drones at about 60 ft from the ground to be closer to the public.

9. Staging can help sell a home. Group your colors. Try to limit colors to just three per room. Keep larger items lower. If you have an even amount, take one away. Always keep quantities to an odd number as it is more visually appealing. Mix throw pillows and to create a spa appeal, add white towels to bathrooms.

10. First impressions are important. Simple updates to the entry can make a world of difference. Add a planter. If the door is worn, a good coat of paint can make a difference. A new welcome matt will make it more inviting. Sweep, clean cobwebs and remove anything worn.

11. In one study, 30% of people reported scented products as “irritating.” Skip the air fresheners and candles. Instead, encourage your seller to shampoo carpets, open the windows and let in the fresh air, deodorize appliances and toss throw rugs in the wash.

12. Experiment with lighting before your open house. Try opening shades and curtains, turning on different sources of light.

13. Advertise in small local newspapers as not every buyer is internet savvy. Many retirees read local papers and you’ll get a lot of mileage for your investment.

14. Consider a themed open house. If the home is Mediterranean design, consider presenting tapas. If it is a Spanish style, nachos may be perfect. Give your potential buyers a unique experience to remember the home.

15. Have handouts with your contact info ready for buyers to take. Mortgage Loan Breakdown and a glossary are two great handouts. Neighborhood information like local schools, grocers, restaurants and the “walk score” are great information. And attach your business card to every handout. Have a sign in sheet for visitors and capture their name, phone number, email and any other pertinent information. Follow up a few days later.

16. Email prospective buyers and invite them to your open house. Showcase the home in the email and include a professionally branded email signature. And offer to preshow the home. Why wait? Give prospects the ability to schedule time with you to tour the home early. Add an online scheduling link so buyers can set a time without fussing with the phone, call backs and waiting. After all, in this competitive market, the home could be pending by the time the open house arrives!

Five Tips to Help You Sell Your House Now

Even if a quick home sale isn’t a do-or-die necessity, it is in your best financial interest. Surveys of real estate agents and popular knowledge make it clear that the longer a house lingers on the market, the lower the price will fall. Most homes that sell for their full asking price sell within two weeks of being listed. These five tips will help you sell your house NOW.

Tip # 1: Hire The Best Real Estate Agent You Can Find…

…and then follow his or her advice. Real estate agents are trained professionals whose business is selling homes for people. They can help you set the right price for your home, tell you what repairs and cosmetic changes you can make to help you sell faster, and guide you through the process step-by-step.

Tip # 2: Set the Right Price

The rule of thumb for selling a house fast is a price that’s within 5% to 10% of other homes in the neighborhood. If you’ve hired a real estate agent, they’ll know what other houses in your area have sold for. If you’ve decided to sell your home yourself, you can find information on recent home sales in your area online.

Tip # 3: It’s All About Curb Appeal

Most buyers who DON’T buy have already ruled out your house before they ever set foot through your front door. Don’t underestimate the value of the cosmetic appeal of the outside of your home. No matter how wonderful the inside of your house is, if it’s wrapped up in a shabby package and poor surroundings, then you’ll have a much more difficult time selling it. Take the time to fix up the outside of your house to show its best face to the world.

And don’t underestimate flower power! A small investment in a few plants to stand on the front steps or perk up a lawn border can make a huge difference in how your house is perceived.

Tip # 4: Make It Easy For Potential Buyers to Picture Themselves in Your House

Start by giving your house a thorough cleaning. Get rid of all clutter whether it’s visible or hidden in a closet. No one wants to buy a dirty house! Next, you should put away all of your personal belongings. You want your prospective buyers to see THEMSELVES in your living room, not you.

Another great trick when selling your home is to use a little psychology. If you’re repainting in summer months, consider using ‘cool’ colors. In winter, use warm ones. Make people feel happy in your house and it will sell faster!

Tip # 5: If you’ve Decided to Sell on Your Own, List Your Home with An FSBO Web Site

FSBO (For Sale By Owner) web sites are an excellent way to advertise your property. Most FSBO sites (http://www.forsalebyowner.com/, http://www.fiftystatesfsbo.com/) will tell you how to set up a Flat Fee Multiple Listing contract with a local Realtor. That will get your home listed in your local MLS service and dramatically increase its visibility.

If you’ve done your preparation work well, set the right price for your home and made sure that your house is as appealing as possible, you WILL sell your house NOW.

Sell House Now Tips and Information – Learn How to Sell a House Fast

It is now doubt the real real estate market will slow down during the holiday season. This is good for realtors and real estate investors who have been working very hard to help clients buy and sell houses but not so good for buyers and sellers.

If you are in the market to buy a house, December and January can be a good time to pick up some great deals on a house because there are not many buyers. It can also cause an issue for home buyers because the number of available homes typically is lower during the holidays as home sellers don’t want to move during this time.

The cold weather also has an affect on the real estate market. The colder it is outside the less home buyers are out shopping for a great new home and the less number of open houses real estate agents hold. In months when the weather is warm the number of houses for sale increases and so does the number of sold homes each month.

Does this mean you should wait to sell your house until Spring? Well, if you can wait it might be a good idea too, but many home owners need to sell their house now. The truth is life happens and there are many reasons a home you expected to stay in for seven to ten years suddenly becomes a home that you can only stay in for two or three years.

Home owners who need to sell their house fast typically have one of the following reasons: foreclosure, job transfer, divorce, relocation, family illness, short sale, etc. There are many reasons home owners need to sell a home but if you are experiencing any of the above stated issues you are more likely to need to sell quick.

The problem with needing to sell a home fast in the current real estate market is many home owners do not have much equity so selling a house can be very difficult. If you owe more for your home mortgage than what your home is worth it can seem impossible to sell your home. The truth is you still have home selling options. You can have a professional realtor or investor complete a short sale, lease option your home until the market increase or you can rent your house until the market increases and sell then.

It is important that if you are wanting to sell a house you discuss all your options with a real estate professional. Real estate can be a tricky thing to handel especially when you have an emotional attachment to the home. Discussion all your options with someone who is an expert and does not have an emotional attachment can help ease the process of selling a home.