Are You A New Real Estate Agent? Tips to Keep You Growing

Beginning a new career as a real estate agent can be stressful, overwhelming and sometimes even intimidating. There are so many things that happen all at once; brokerage classes, preparing marketing materials, drawing up a business plan, selecting vendors and more. Here a few real estate agent tips to help guide new agents like yourself through the beginning steps of becoming a successful agent.

1. It’s OK to Start Small.

When you’re new to any project, it’s tempting to daydream about what your future successful business will look like. Then you’ll want to spend thousands of dollars to get a high end website and blog, all the glossy advertising you can manage and any other costly gimmick you think will benefit your business. The trouble is hard work and advertising alone won’t make you successful. Just like any other business, cash flow is the most critical component to success in the start up years. 

Plan for success to take longer than you expect and give yourself a margin of error. Consider the less expensive options for your start up needs and gradually work your way up to the premium items you would like further down the road. Resist the urge to overextend your finances or you may find that all the great real estate tips on the web are no help as your brand new business sinks in red ink. 

2. Hire a Coach or Find a Knowledgeable Mentor.

Nothing can replace the value of actual hands on experience gained from sitting in on a listing presentation with a successful veteran. Watching and learning from an experienced agent is one of the most valuable real estate agent tips you can get if you re just starting out. Consider working as an assistant to someone you respect and admire. And learn how to model your own practice on theirs. This will save you countless hours of missteps and years of bad decisions made in ignorance.

It would be foolish for your first experience with a listing presentation to be one in which you are the presenter. Those opportunities are too scarce and far too competitive to waste on your inexperience. Find a reputable and longstanding professional and follow their lead.

3. Be Doing From Day One.

This is the most practical of today’s real estate agent tips. It’s so easy in the early phase to plan and dream of success rather than actually doing anything. But if you jump in and get hands on experience as soon as possible you will fair much better. Call your friends and family members and let them know you’re in the real estate business. They’ll want to work with you because of the relationship that already exists, and they can be a wealth of referrals. 

The fact is that calling is hard–even to people you know. The sooner you start making calls, the faster you’ll become comfortable with them.

Hopefully these top three real estate agent tips for new agents are helpful. There is much more in depth information out there, but keeping these three at the top of your priorities will certainly help guide you along the way.

Growing and Adapting Your Commercial Real Estate Agent Relationships

In commercial real estate agency the relationships that you have with your clients will shift and change during the year as their property needs change. Importantly, you should adjust your approach and make all your contact processes relevant and of high value.

There is no point in contacting the same prospect or client with the same information and strategy each time you call. Fresh market information and ideas will help the client relationship grow. So what type of information can you provide that will help the client connect with you?

Try some of these:

  • Time on market factors impacting the different property types
  • The levels of inquiry coming in currently through the local region
  • Price trends with properties on the market and those that have been sold
  • Rent strategies and results from recent leases
  • Yields and cap rates applying to prices and rents
  • Best marketing strategies that are getting better inquiries locally

In an ideal world you should be 'on top' of these facts as part of your daily market activity in commercial real estate. It is simply a matter of having the information available in a form that you can provide to the clients and prospects that you work with.

Here are some ways to distribute the information to the people that are in your database and that you regard as targets for more new business:

  1. Start a blog in your own name and featuring the local area and property type that you specialize in. Every week you can write a short article or two about current market activity and trends. Given this you can link your blog article in your emails and newsletters that you send out.
  2. Your database should be constructed and contained in a system where you can broadcast many emails and newsletters. It is best to send out a newsletter via email at least once a fortnight.
  3. The previous two points are 'electronic' and internet related. You will still need some more 'traditional' approaches to getting information to your clients and prospects. Direct mail once a month will be useful. Enclose a 'hard copy' of your newsletter in the mailing process. Always enclose your business card in every direct letter sent.
  4. Create what I call a 'one sheet'. It is essentially a single sheet of paper printed on one or two sides. It is a mini version of your newsletter and provides an update. You can conveniently copy the number of 'one sheets' that you need as the weeks progress. Black and white copy is fine for the process but always attach your business card to the sheet. Use the 'one sheet' in meeting new people or prospects, or in door knocking local businesses. Use the sheet as a 'leave behind' marketing tool. It is simple and yet highly effective process in getting the attention of the prospect.

Be sensitive to the growing and changing relationships with all of your prospects and contacts. Your marketing material can be adjusted to their ever changing property needs.