How Real Estate Agents Can List For Sale by Owner Properties (FSBOs)

Listing a property that is currently for sale by the owner can be a tough task. Most owners will hold out for awhile before they will consider listing their house with a real estate agent. The plus side here is that you know they are motivated to sell. So if they do choose to list their home with a real estate agent, how can you make sure that you are they real estate agent they choose?

You will first need some addresses of FSBO’s to mail to. It is possible to buy lists, but the best leads seem to come from the houses you end up driving by and marking down the address. Just get all the members of your team to keep a look out for FSBO signs, and mark the address down for you.

I have always been a fan of hands off marketing campaigns that don’t take up too much time once they are set up. This campaign has been set up that way. First, you will need to create a series of six postcards. The first to will have tips for selling your house. The second two will talk about some sort of advance marketing that you do. It should sound impressive, like something they can’t do on their own. The third two should talk about your listing guarantees. Other than paying a commission, the second most common objection is getting locked in to a long contract. So why not offer an easy cancel guarantee? You may want to also offer a communication guarantee to assure them that they will not be left in the dark.

Send the first three postcards every third day. Send the last three postcards spaced a week apart.

If you are getting enough leads this way, and business is booming, leave the campaign where it’s at. If you could still use more leads, then after postcard number four goes out, make a personal visit to the house to see if they could use any help or if they have any questions. You may want to ask if you can stop back in a week or two to see how things are going.

Most agents don’t market this consistently to FSBO’s, and if your postcards look professional and memorable, you should be the first real estate agent that comes to their mind when its time to list.

FSBO’s Versus Hiring a Real Estate Agent: Pros And Cons

When someone decides, it’s an appropriate time, to sell their home, they face many relevant decisions. One of the principal ones, is, whether to try to sell it, themselves, in a process, referred to, as For Sale, By Owner, or FSBO, or to hire a licensed, professional, real estate agent, to represent them. Obviously, having been a Real Estate Licensed Salesperson, for over a decade, I have a somewhat, biased, perspective, but, this article, will attempt to briefly examine, and consider, both the advantages and disadvantages, of proceeding, in either direction. With that in mind, this article will attempt to briefly examine, consider, and discuss, the pros and cons of both possibilities.

1. For sale, by owner (FSBO): When one decides, to try to sell his home, by himself, he often, does so, because he believes, he will net more money, because he won’t have to pay a commission. However, it’s important to understand, realize, and recognize, when one, takes this option, he must do all the work, including the marketing, advertising, showing the house, keeping appointments, overseeing and coordination Open Houses, and coordinating all of the many necessities, and functions, of the real estate transaction, process. Because, most homeowners, are somewhat inexperienced, because selling and marketing real estate, is not their personal field of expertise, and they lack the network, etc, of potential buyers, etc, there are often fewer showings, and far fewer qualified, potential buyers. In addition, this do – it – yourself, way of marketing a home, means, a homeowner must be available to dedicate the time and energy, to accompany and show the home. Especially when one works, the opportunities become somewhat more limited, under these circumstances.

2. Hiring the right, real estate agent: When a homeowner hires the right, real estate professional, for his needs, etc, the agent takes care of many of the details, associated with selling and marketing the property! It’s important, however, to recognize, what one pays in commission, often matters, much less than, what he nets, from the sale of the home. Statistically, most studies indicate, homes sold through agents, net a higher selling price (even, after paying commission), than when one sells it, himself. A qualified agent should make certain objective observations and suggestions, in order to create better curb appeal, and show the house, to its best advantage. In addition, when a house, is easier, to show, the numbers, alone, often, create a situation, where it sells, more quickly, and at a better price. However, one of the other, relevant reasons, people hire agents, is the right one, will make the process, less stressful, and considerably more, hassle – free! They will be familiar with the legal, and transaction – related aspects of getting the house, sold!

When one selects the right real estate agent, the individual is there for his client, from the onset, all the way, through, to the end of the transaction process. He will introduce ways, to make this often – stressful period, far less so!