Ways to Market Yourself As a Real Estate Agent

Congratulations on passing the state licensing exam and getting placed with an agency! Now it’s time to find your clients – and to have them find you. Some agencies will provide assistance for marketing, but they might not give you all the tips you need. Read on to learn more about tips to market yourself as a real estate agent.

Your new agency may give you some leads to get started with. But those are not going to expand your business very well. You can also start with marketing to your so-called warm market – your friends and family. It’s the least expensive type of marketing, and you know that your audience will be receptive, or at least polite and hear your message. They can also give people they know a referral to you, and that kind of marketing is both free and invaluable. Your warm market paired with your agency’s leads will be a solid place to start.

Adding on to that, there are traditional types of marketing like newspaper ads and local city magazines. But in today’s digital age, these marketing formats don’t yield very strong results. Here is where you can let your creative talents shine. Think of ways to make digital videos that not only make your clients’ home look dazzling, but get you noticed.

Viral videos can take off and get people watching them for reasons other than their original purpose. Even if 90% of people viewing your clip are doing so for reasons other than buying a home, your name is getting out in front of all of them. One clever agent in Northern California did a parody of “YMCA” and garnered so much business, he was named by the Wall Street Journal as the top real estate agent in the country.

You should also have a robust website that invites people to click and contact you. Use those clicks to collect e-mails for your newsletter that you can also use when you get a new property to sell. Having good topics like ways to get stubborn grease off of your range hood or quick fixes for a leaky toilet will keep people coming back for what you have to say and build loyalty to you.

Keep up with your Facebook and Twitter accounts, too. These are the two most popular social media sites. If you have the time, you should maintain Google+ and Instagram accounts as well to broaden your horizons.

Lastly, know your market and use that knowledge to your greatest ability. There are all kinds of things people from out of the area need to know about schools, traffic patterns, and shopping, just to name a few things. Your local market guide will be a great asset to them – and lead to you getting more business. People want an agent who knows his or her stuff about the area. Your market guide shows potential clients that you are that expert.

Remember, a comprehensive marketing plan is not inexpensive. You will have already paid for your license and your testing fees, so be sure to factor marketing into your starting budget. While your agency might give you some tools like a set of personalized postcards or business cards, you will still need to have your own personal marketing set of tools as well.

Commercial Real Estate Agent Prospecting Facts and Strategies

When you work as a commercial real estate agent or broker, it is essential that you develop and implement a prospecting program to generate new business leads. It is a personal process and it is not something that you can or should delegate.

I am amused sometimes when I hear that an agent has paid considerable money to a marketing company to ‘cold call’ their entire sales territory or market segment looking for leads and prospects to serve. Delegating the prospecting process to a marketing company or another ‘unskilled person’ is a waste of time and money. Commercial real estate is an industry built around personal relationships and trust; a marketing company or employed canvasser cannot offer that level of communication or service.

So why would a real estate agent employ such a ‘marketing firm’ to make prospecting calls? The answer in most cases is glaringly obvious; the agent doesn’t have the skill or the discipline for the prospecting process to be successful.

If you want to win the new business, then you will need to do it yourself. Yes, it takes time to get results and you will need to develop some new skills, but discipline will help you get to the results that you are seeking.

One thing should be said here; commercial real estate brokerage is tremendously rewarding for the sales people that can work hard and to a system or plan. Looking for leads and opportunities is part of the process or game. It’s a personal thing and it can’t be delegated.

Here are some way’s to find new business, better property listings, and good clients:

  • Redundant Properties – Some properties will move to a level of redundancy due to age, deterioration, change of zoning, or lack of tenants. When this happens it is time to move to the next phase of the property ‘lifecycle’. A good real estate agent can see the signs early and work closely with a property owner as they start to deal with the issue of investment change.
  • Vacant Land – As a city expands or suburbs change, vacant land will be rezoned for new development. Keep ahead of this opportunity by monitoring the planning and development applications at your local planning approvals office. Get copies of the public minutes of the planning committee meetings.
  • Old Listings – Some listings don’t sell or lease at the first attempt. What you can do here is withdraw the property from the market today and then revisit the property marketing effort a few months later in another and perhaps different marketing approach. Refreshing a listing is a valuable business process.
  • Open Listings – The best way to sell or lease a property is through an exclusive listing process. Open listings are very much a process of luck; most open listings stay on the market for a very long time and on average are far less successful when compared to the dedicated marketing efforts of an exclusive listing. Revisit old open listings to see if they can be optimised for a fresh marketing effort.
  • Larger Businesses – Local businesses are involved in property either as tenants or as owner occupiers. Business owners will need help with property from time to time. The best way to tap into that opportunity is through direct and ongoing contact. Cold call every business in your town or city and speak to them regularly about property needs and changes.
  • Surrounding Other Listings – When a competing agent puts a property on the market, you can use that listing as a reason to talk to all adjacent and nearby business and property owners. One property listing can be the catalyst to talk to others to see if they would like to compete or do something themselves.
  • Street Canvass – On a street by street basis, systematically move through your sales territory and research all property owners. Eventually you will create a good list of owners for your database. Ongoing contact will allow you to build valuable client relationships and the levels of trust that help grow commissions and listings.
  • Cold Calling – The telephone remains the most effective business tool that we have. Direct calls handled in a professional way will help you reach out to new people. Selectively researching the property owners and business people in your area will support the cold calling process.

A simple list like this will give you an abundance of property leads and opportunities. The secret to making things work for you is in doing it yourself.

Tips for Writing the Best Real Estate for Sale by Owner Ad

The property ad is your chance to create a great first impression and to make the potential buyer contact you to find out more. When planning a private property sale, it is vitally important to spend some time thinking about the wording of your real estate ad.

Writing a real estate for sale by owner ad can be difficult, despite the fact that most publications have a strict word limit. There are several important things you need to say and a few tricks that will help you make the real estate ad text more exciting.

A Great, Catchy Title

Most people interested in real estate for sale take a look at the title of the listing and the photographs that accompany it. These are the two factors that will often determine whether a person will continue reading.

Work on a catchy and descriptive title. It should mention the location of the real estate for sale by owner, the size, the price and the most important features of the house. Squeezing that much information into a title may appear to be a great challenge. Do a bit of brainstorming and write down your ideas. You can refine the most promising titles after you put all of your possibilities on paper.

Make It Very Specific

The lack of specifics and details will instantly kill the interest of potential property buyers. Do your best to include enough descriptive information in your listing.

Refrain from saying that the house has a modern and beautifully designed bathroom. Say what makes the bathroom modern – is there a water massage system in the bathtub? Did you install faucets that decrease the consumption of water? Such details make all the difference in the world.

Avoid the Real Estate Ad Cliché

Go through several property ads. You will see a number of phrases repeated in the majority of ad listings. These real estate ad clichés are very dangerous. They make your listing boring and very similar to everything else that the market has to offer.

Clichés are safe and easy but they will never give your real estate for sale by owner the attention that it deserves.

Some of the most common ad clichés include hidden gem, conveniently located, original interior design, vibrant, spectacular, amazing view, modern, easy access, majestic, stunning, just renovated and special offer.

Write a Little Bit about the Neighborhood

As a house owner and a private property seller you have one great advantage over the realtor or the agent – you know the property and the neighborhood by heart. Use that knowledge to create the perfect real estate ad.

Adding a sentence or two about the neighborhood will help paint a complete picture. Get the reader interested. What makes the neighborhood special and worth relocating to? Mention these interesting details towards the end of the listing.

Encourage Potential Buyers to Ask More Questions

Finally, encourage the potential buyers to contact you and to get their questions answered.

Provide a few communication options. Instant messaging, emailing and calling are the most popular possibilities. Each potential buyer has a preferred method of communication, so you should have a few options available.

The perfect private property sale listing is difficult to create. See what the competition is doing but do your best to keep your text original and fresh. Provide specifics and be as descriptive, as possible. Spending some time on writing a house listing that stands out can help you sell your house faster. The results are worth the effort.

Buying or Selling a Home – Finding a Real Estate Agent

Buying or selling a home is probably one of the largest financial transactions you will ever have. It can be a complicated and time-consuming endeavor. Enlisting help from a real estate agent can ensure the process will be less stressful and more enjoyable. Following are the benefits of using a real estate agent and tips for finding a seasoned, knowledgeable real estate professional.

Following are the benefits of using a real estate agent:

  • Preparing your home for sale. A full-service real estate agent can assist you with getting your home ready for sale by providing invaluable suggestions as well as pricing information for comparable properties to establish your asking price.
  • Advertising your home. When the time comes to list your house, an agent can advertise, market and show your home to prospective buyers.
  • Negotiating the cost. Once you have an interested buyer, a real estate agent can help you negotiate with interested buyers as well as make arrangements for the closing.

Following are tips for finding a seasoned, knowledgeable real estate professional who understands local market conditions and has the specific experience to best meet your needs:

  • Interview several agents to determine which one best meets your needs. Don’t go with the first one you meet.
  • Beware of hiring a family member or friend as a real estate agent. Although it would be nice to pass the real estate commission on to a loved one, it is ultimately best to go with an agent with a proven track record in your marketplace.
  • Hire a full-time agent as opposed to someone who practices real estate in their spare time. Real estate transactions are complex endeavors requiring agents who are committed to your transaction and understand the ins and outs of the process.
  • Ask your selected real estate agent for a market analysis that compares your house to others on the market to ensure the agent you have chosen has done the proper homework and understands the nuances of your housing market.
  • Inquire about past houses the agent has sold, including the list price, the actual selling price, and the average length of time it took to sell the houses.
  • Get references from their last three clients. Be wary if the real estate agent hesitates to give you this information.
  • Ask your agent how they plan to drive traffic to your home in order to generate multiple offers.
  • Select a real estate agent you enjoy working with.

Top 10 FSBO Tips to Selling Your Home by Owner

By using some simple FSBO (For Sale by Owner) tips and techniques, the average homeowner can sell his or her own home without the assistance of a real estate agent. Just as many others have done in the past. You can sell your own home and save thousands, but it takes work and commitment.

Below you will read some simple strategies that can stack the odds in your favor, greatly increasing your chances for success when selling on your own.

FSBO Tip 1. Understanding the real estate market.

Getting an idea of your local market conditions makes good sense. Just like any other product getting a feel of what’s hot and what’s not can help you make decisions that affect the sale of your home. Consider your neighborhood and the features that distinguish it from others. If you’re comfortable, contact a real estate agent to discuss what the current market environment is like.

FSBO Tip 2. Timing is everything.

Timing the decision to sell and gauging the current market conditions could be two of the most critical decisions you make. If you need to sell your home quickly, the less flexibility, you’ll be able to have. Conversely, if you’re not in a big hurry you can sit back and wait for the perfect buyer. Just remember the real estate market is a cyclical environment. If it’s a slow period now and you’re in a position to wait it out then it might be a good idea to wait for the next upswing.

FSBO Tip 3. Assemble a team of professionals to help you.

While it’s nice to think that you can handle things on your own, selling a home takes specialized knowledge. It’s more than just writing up a sales agreement. Depending on what part of the country you’re in you’ll either need to find a real estate attorney or a title / escrow company to help with the legal details. As a rule of thumb, if you’re east of the Mississippi it’s usually a real estate attorney. If you’re west of the Mississippi, it’s a title company. Either way they’ll be an indispensable part of your home selling process. Another important partner to consider is a reputable mortgage banker/lender. They can assist in helping you prequalify buyer prospects. We’ll talk more about qualifying prospects as you read on.

FSBO Tip 4.How to determine the fair market price of your home.

This always seems to be a real tricky one. For many home sellers this typically reveals itself as a major point of contention. When trying to decide on a price guessing or basing your asking price on hearsay or nontraditional methods immediately reduces your negotiating advantage. Basing your price on what the house down the street sold for or what media outlets perceives as increased market value is not the way to get a legitimate price either. There are only two legitimate and well-recognized ways of determining a fair market value. One way is to contact a real estate agent or broker to provide you with a CMA otherwise known as a comparative market analysis. The best and most accurate way of determining price comes from a full-blown appraisal done by a professional real estate appraiser.

FSBO Tip 5. You’re selling a house not a home.

While it’s important to become emotionally detached, you don’t have to become a robot. After all this is your home, be objective but don’t be cold. Keep in mind that people are going to perceive your home differently than you do. Either way remain positive and ultimately the right person will walk through the door and buy your home.

FSBO Tip 6. Preparing your home for sale.

Today’s real estate market rewards those homeowners that place a high-value on neatnessas well as cleanliness. It not only adds value but alsogenerally promotes a quicker and more profitable sale. Once again the depersonalizing of your home helps your prospect with such an emotional decision. Decluttering the inside of a home is also key to your preparation. If necessary, rent out a small storage space and store some household items there. Just as a side note, having a garage sale is also a great way of getting rid of items that clutter up the house. Not only do you get rid of the items but also you make a little money in the process.

FSBO Tip 7. Start spreading the news.

It should be understood if you’re going to sell your home and you’re going to do it yourself, the easiest way to get the word out is to put a sign in your yard. This will immediately get the attention of anybody that happens to ride by. Naturally, this is the essence of selling on your own. Coming up with a highlight sheet to outline the key features of your home is a must. With the readily available use of word processing programs putting together a simple highlight sheet is easy.

FSBO Tip 8. Knowing a few, negotiating skills will get you a long way.

It’s not necessary to become the next great diplomat. You will want to keep in mind that it’s necessary to keep your emotions and personal feelings regarding the negotiating price of your property in check. When discussing the selling price it’s important that your calculations and numbers are correct. This allows you to have greater flexibility and leverage and you can negotiate from a position of strength.

FSBO Tip 9. Qualifying buyers and stopping the lookie loos.

So what’s a lookie loo? A lookie loo is a person that comes to your house and looks in everything. They,look in cabinets,closets and drawers check everything out but never make you a serious offer. You need qualified buyers looking at your home or it’s going to get very discouraging. One of the best ways of getting qualified prospects is to have them referred by your mortgage broker/lender. You can also take the direct approach. If you’re arranging a showing over the phone, go ahead and ask them if they are pre-qualified. Don’t be too shy when it comes to your prospects. If you’re holding an open house and someone expresses interest in your home go-ahead and ask. Most of the time if they’re pre- qualified they love to tell you. So don’t worry about asking, it’s the right thing to do.

FSBO Tip 10. If all else fails go to where the realtors hang out.

If after a while, you’re not getting the results that you were hoping for you can always go to the MLS option. This doesn’t mean that you have to list with a real estate agent or broker. As a private party, you can list your home with your local multiple listing service. Usually this cost a fee but by doing this you automatically expose your house to thousands of potential prospects all over the country. The upside is that you should be able to sell your home in short order. The obvious downside will be that you will have to pay co-op to an agent. Only in unique situations would the cost of co-opting be virtually impossible, due to low equity or some other extenuating circumstance.

These FSBO tips should give you a solid foundation to successfully selling your own home. There’s many specific ideas and recommendations that are beyond the scope of this article when it comes to pricing, preparing and staging your home, and all of the items previously outlined. You should definitely research and prepare yourself for the selling of your own home process. In the long run,it will make things easier and could either save you or even make you thousands of dollars.

Everything A Real Estate Agent Doesn’t Want A Home Seller To Know! Part-1

Are you thinking about selling your home this spring? If you are it may pay dividends to stop and think about some of the issues confronting you as a home seller. Do you plan to sell for sale by owner or list your home with a real estate company? Did you know you could do both at the same time? Not many people know that…

If you are planning on retaining the services of a real estate agent then caution is the key word. Keep in mind that selling your home is a BIG business deal and you want the best real estate agent you can find representing your project. Finding a professional real estate agent can be a difficult task if you don’t know the basics questions to ask. Many agents are part-timers with one toe in the tub and they just can’t represent a homeowner as well as a full-time agent. Beyond this, you have to ask yourself (and the agent) how much business experience do they have? Do they have a business degree? What is their background in marketing and sales? Are they full time or part time? How many homes have they personally sold? When you retain the services of a real estate agent to sell your home you are the employer and you have the right to ask these types of question. You will be paying a real estate agent a HEFTY commission for selling your home IF it sells. Your job is to ask the right questions to select an agent that will get the job done in a professional manner.

One of the main things you want to avoid as a home seller is entering into long-term listing contracts with any real estate agent or company. Keep the listing contracts limited to 90 days at a time so that you can review the performance of the agent and their company. Among the things you want to negotiate when you are listing your home and have it show on the listing contract as a legal (addendum or attachment) is an itemized marketing plan indicating the exact marketing activities that will be used to sell your home. You want to see a marketing plan that itemizes where and when your home will be advertised, how many open houses will occur, when those open houses will take place and how they will be conducted. You want specifics about the advertising campaign around the selling of your home. Many agents will list a home and basically home a new agent spins their wheels to sell for them. The old saying among real estate agents is “if you don’t list, you don’t last”. What this means basically is an agent will do and say almost anything to get a listing agreement from a seller. Then, they throw the house into the MLS (multiple listing service), cross their fingers and hope another agent finds a buyer for your property. Most sellers don’t know the listing agent and their company will get the bulk of the commission whether they actually sell the home or not. Seasoned agents often list and let the new agents drive the tires off their car showing property-the key to success for real estate agents really lies in getting listing contracts, not necessarily selling those listing. Want some advice? Stay tuned to these articles because there is more to come and get your copy of the report offered below before you run off and sign that legally binding listing contract–it will help you cover your basic legal and financial interests.

Our E-Report: 101 Tips For Homebuyers, Sellers And Money Borrowers will help you with more information regarding this article-Just click the link below and request your copy and we’ll send it to your email address within 24 hours-absolutely free. Another Ezine Articles Exclusive! Until next time…

Copyright © 2006

James W. Hart, IV

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Open House Tips for Realtors

1. Advertise! A study conducted by the National Association of Realtors revealed that 92% of buyers use the internet to house hunt. Make sure your open house dates are available through Zillow. With over 130 million visits per month, Zillow is a great place to start.

2. Invite neighbors to a appetizers or a wine and cheese party at your open house. It’s a great way to network and prospect. Socialize and have fun.

3. Everyone who visited your open house is a potential buyer so create an automated nurturing email marketing campaign to stay in touch. Make sure to also follow up within a few days so you can reconnect and help with their home buying search.

4. Be strategic with open house signage. Sandwich boards are great, but also mix it up with signage that is legible from a distance of at least 30 to 50 feet. Place directional signs to advertise in a five block radius ro reach a wider audience. Add helium filled balloons to attract attention.

5. Depersonalize the property. Remove family photos, diplomas, awards and anything else in the home before the open house. By removing personal items, the home doesn’t belong to any particular group of people and visitors can see themselves in the home.

6. Clean and organize closets and other storage spaces. Buyers will open closets, drawers and anything else with a handle. Instead of an avalanche of boxes when they open the storage closet, make sure closets are clean and organized.

7. Target local homebuyers with online advertising. You can even target potential buyers according to zip code through Google AdWords, Bing, Facebook and other online resources. With Facebook, you can add photos of the property and link to a landing page where more images of the home are available, plus a contact form to learn more.

8. Advertise by drone. Yes, drone advertising. Hoovy advertises open houses by attaching banners to drones and flying them in public places for real estate agents. Hoovy flies the drones at about 60 ft from the ground to be closer to the public.

9. Staging can help sell a home. Group your colors. Try to limit colors to just three per room. Keep larger items lower. If you have an even amount, take one away. Always keep quantities to an odd number as it is more visually appealing. Mix throw pillows and to create a spa appeal, add white towels to bathrooms.

10. First impressions are important. Simple updates to the entry can make a world of difference. Add a planter. If the door is worn, a good coat of paint can make a difference. A new welcome matt will make it more inviting. Sweep, clean cobwebs and remove anything worn.

11. In one study, 30% of people reported scented products as “irritating.” Skip the air fresheners and candles. Instead, encourage your seller to shampoo carpets, open the windows and let in the fresh air, deodorize appliances and toss throw rugs in the wash.

12. Experiment with lighting before your open house. Try opening shades and curtains, turning on different sources of light.

13. Advertise in small local newspapers as not every buyer is internet savvy. Many retirees read local papers and you’ll get a lot of mileage for your investment.

14. Consider a themed open house. If the home is Mediterranean design, consider presenting tapas. If it is a Spanish style, nachos may be perfect. Give your potential buyers a unique experience to remember the home.

15. Have handouts with your contact info ready for buyers to take. Mortgage Loan Breakdown and a glossary are two great handouts. Neighborhood information like local schools, grocers, restaurants and the “walk score” are great information. And attach your business card to every handout. Have a sign in sheet for visitors and capture their name, phone number, email and any other pertinent information. Follow up a few days later.

16. Email prospective buyers and invite them to your open house. Showcase the home in the email and include a professionally branded email signature. And offer to preshow the home. Why wait? Give prospects the ability to schedule time with you to tour the home early. Add an online scheduling link so buyers can set a time without fussing with the phone, call backs and waiting. After all, in this competitive market, the home could be pending by the time the open house arrives!

5 Secrets to Being a Successful Property Agent

Many real estate agents rarely make it through their early 2-3 years. Reason being, they either underestimate or overestimate what to charge for their services. Also, just because a person has just decided to be a property agent doesn’t mean he or she will hit the ground running and earn business commissions immediately.

If you want to consider real estate as a career, the following few tips might ensure you survives the first torrential three years.

1. Develop a Budget and Follow it

You have to table your living expenses one by one and resist omitting anything including cash out for refreshments or transport expenses. Ensure that you consider covering your property expenses too. Cover all your costs as possible, add a little and do planning for a business.

2. Develop a Plan and Stick to it

Long-lasting success depends on many elements, but a good suburb business plan is one the most paramount thing to put in mind. Starters of a new career as a real estate agent is exciting but don’t let your excitement to get a customer right away keep you from the all essential business budgeting tasks. Avoid wasting a lot of money focus on vital of your business practices and begin on building the viewpoint base of your business.

3. Think Small for a good Agent for Business Success

Thinking small means understanding your status and setting up your business practice and marketing.as independent contractor this planning for growth and success maintain your business as yours and movable.

4. Doesn’t have to List to Last

A new agent you must list your properties to survive in a real estate. Through listing your properties, you will know how market and business has changed and how you can be successful in the entire career. You can be able to work freely with buyers hence giving them more respect and balance your business a little better.

5. You don’t have to be the Best in Sales

If you are the best that is nice but it is not required for you to succeed to be a real estate agent. You have to handle your business in a unique way that will separate you from the pushy home selling dealer impression. Consider being a consultant and try to put off the sales idea, even if you have a lot of deals at your disposal.

Parting Shot!

Most who fail in real estate do not plan or budget for success. So, if you happen to pass the exams, get the license and get down to business.

A Proven Blueprint for a Career in Commercial Property Management Today

The commercial property management industry is highly specialized in many different ways. It takes time to understand the elements of the industry and the requirements of professional services supplied to landlords and tenants. The same can be said as it applies to retail property leasing and shopping center management.

If you are considering a career in commercial or retail property management and or leasing, here are some tips to help you with establishing your skills and growing your professional services.

  1. You will need to know about the current property market in many different ways. Typically you will need to understand the market rentals, vacancy factors, property types, new developments, and landlord investment requirements. All of these things will help you with lease negotiations and the services that you provide to your landlord clients.
  2. The different property types require different levels of property management involvement. Industrial property is relatively simple and basic from the management perspective given that you usually have only one tenant to monitor within one lease and one property. When you move your property management skills to an office property or a retail shopping centre you will normally be dealing with multiple tenants and variable lease conditions. On that basis you will need to know the standards of lease occupancy, property legislation applying to leasing, and the physical attributes of the landlord and tenant negotiation.
  3. From every lease occupancy there will be issues to monitor and optimize involving rental income, property expenditure, risk and liability, and tenancy placement. Each month it is normal to provide a landlord with a comprehensive property report relating to current investment performance, property maintenance, vacancy and leasing factors, together with projections from the prevailing market conditions.
  4. Most landlord clients will have a number of specific targets relating to their investments. Those targets will be shaped by the age of the property, the tenancy mix, redevelopment requirements, and the local business community. To serve your clients well, take the time to understand their investment requirements and intentions relating to the asset.
  5. With the larger properties, there will usually be a budget of relates to rental income recovery, and expenditure activity. That budget will be established prior to the beginning of a financial year and then loaded into the business plan for the property for the coming 12 months. Every month every quarter or budgeting process will be checked and changed depending on prevailing market conditions.

Professional property managers are specialists in many different ways. Some will specialize in a single property type in their town or city. In that way they can bring specific knowledge and information together with high levels of skills to the clients that they serve.

Generate Real Estate Leads Easily With These Tips

Generation of real estate leads has gone digital. With different lead generation tools and some mobile marketing apps, you might feel overwhelmed. So, how can you decide which tools to add to your strategy on lead generation to attract or nurture potential prospects?

Concentrate your core strategy on the basics to real estate marketing. Methods that are tried and true are ageless and should still part of your plan even if they are dressed up for the digital consumers.

Video

It’s absolutely worth investing in high quality professional videos to showcase yourself as a real estate agent. Buying a house is often the biggest purchase an individual will make in her or his lifetime and he or she likes to work with the one who has traits they trust like personality and authenticity. They’re also looking to see if you’re the agent they like to work with, so make sure to put your best face forward. Some agents create YouTube videos to show expertise and knowledge blended with their relatable and honest style. Videos may humanize an individual much more than the static site profile. Numerous realtors showcase the area’s beauty they specialize in on videos. Videos also bring a high ROI and have proven to be important marketing technique to generate leads.

Client Testimonials

You cannot beat a passionate, heartfelt statement from satisfied clients. Reviews and testimonials must definitely be part of your presence online. Video testimonials are a perfect so some potential sellers and buyers can resonate with that individual. If you do not have video capability, there are lots of ways to show your happy customers. Make a page on your social media or website to share testimonials and share them to bigger sites as well. Sellers and buyers will appreciate the customer’s honesty and have high probability to reach out.

Social Media

It is highly recommended to use social media. Facebook is one of the most dominant communication forms across the globe and the paid ad platforms are cost-effective way to generate some real estate leads. Use this when targeting your core demographic. Majority of marketers include Facebook strategies in marketing plans and you should also. It is a worthwhile, practical advertising investment that would pay off when generating some new leads. Although you do not spend money on the ads, you may still improve generation of leads on Facebook with the use of fresh content, engagement, and optimization.

Real Estate Lead Capture Forms

Majority of people used to look for homes for sale in a newspaper, yet now a lot of consumers start their home search over the internet. Having some forms on your site for lead generation is a good way to bring in the new business. It’s one of the best lead-generating strategies, yet never forget to ensure that your site is fresh and updated so people would keep visiting and you can boost your repeat traffic.

Blog

It can really improve your online presence and show your expertise as a real estate agent. Use this to communicate your grasp of everything related real estate consistently. Never forget to end your blog with effective call to action fill out the form for lead generation or make phone calls.