Impeccable Assistance – An Online Real Estate Agent

Pleasanton, CA real estate agent takes great pride in their work. As one of the best real estate agents in the United States, they ensure that their clients are satisfied with their purchases, and offer their assistance and commitment to providing the best properties and residential homes to their customers any day of the week.

Pleasanton, CA real estate agent has also taken advantage of the Internet to revolutionize the way most buyers and sellers interact, promoting effective methods to advertise their properties on the market. Many agents now offer multiple online mailing lists that helps keep both buyers and sellers up to date with the latest information and details regarding houses and leases that they may have for sale or for rent. Emails that are sent to inquire regarding certain properties and estimates are promptly answered, in order for clients to be able to get the kind of house that they would like in the fastest and easiest ways possible.

More importantly, many web sites set up by these Pleasanton CA real estate agents are always consistently up to date and lists all the comprehensive information that a potential buyer would need, including detailed descriptions of available properties, schedules for inspection and open houses, a list of current biddings and priority residences, and also offers many tips and advice regarding selling your house, or regarding buying one.

Large detailed photographs and pictures of the houses and properties that are up for sale can be found in the agents’ webpages, and it is only a matter of contacting them via their emails to request for a house visit to personally visit the residences they are interested in. These properties are clearly defined on their web sites as either being up for sale, for rent or lease, or as summer residences, in order for clients not to confuse one category for the other.

Most Pleasanton, CA real estate agent has also adopted a level of transparency with their web sites; a list of all agents is found in these webpages, containing their history and experience with buying and selling real estate, and their current track records. Not all agents are alike, with each having their own specialties and skills, all of which enable customers to select the best agent for their purpose. Some agents may be more experienced with selling houses, while others have a better record of helping owners find the right houses for them; still others are able to successfully negotiate between a buyer and seller regarding the costs, to reach a conclusion that would satisfy both parties. Familiarizing yourself with these agents also allows you to find the right kind of agent for the job.

It helps these agents that Pleasanton, CA real estate is one of the best land properties out in the market; with impeccable surroundings, lush environments, and a longstanding community of good repute, Pleasanton serves as a beautiful place where home and business goes hand in hand, and where people are free to relax in a hassle-free atmosphere while still being able to enjoy modern technologies and comfort.

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How Real Estate Agents Can List For Sale by Owner Properties (FSBOs)

Listing a property that is currently for sale by the owner can be a tough task. Most owners will hold out for awhile before they will consider listing their house with a real estate agent. The plus side here is that you know they are motivated to sell. So if they do choose to list their home with a real estate agent, how can you make sure that you are they real estate agent they choose?

You will first need some addresses of FSBO’s to mail to. It is possible to buy lists, but the best leads seem to come from the houses you end up driving by and marking down the address. Just get all the members of your team to keep a look out for FSBO signs, and mark the address down for you.

I have always been a fan of hands off marketing campaigns that don’t take up too much time once they are set up. This campaign has been set up that way. First, you will need to create a series of six postcards. The first to will have tips for selling your house. The second two will talk about some sort of advance marketing that you do. It should sound impressive, like something they can’t do on their own. The third two should talk about your listing guarantees. Other than paying a commission, the second most common objection is getting locked in to a long contract. So why not offer an easy cancel guarantee? You may want to also offer a communication guarantee to assure them that they will not be left in the dark.

Send the first three postcards every third day. Send the last three postcards spaced a week apart.

If you are getting enough leads this way, and business is booming, leave the campaign where it’s at. If you could still use more leads, then after postcard number four goes out, make a personal visit to the house to see if they could use any help or if they have any questions. You may want to ask if you can stop back in a week or two to see how things are going.

Most agents don’t market this consistently to FSBO’s, and if your postcards look professional and memorable, you should be the first real estate agent that comes to their mind when its time to list.

Five Tips to Help You Sell Your House Now

Even if a quick home sale isn’t a do-or-die necessity, it is in your best financial interest. Surveys of real estate agents and popular knowledge make it clear that the longer a house lingers on the market, the lower the price will fall. Most homes that sell for their full asking price sell within two weeks of being listed. These five tips will help you sell your house NOW.

Tip # 1: Hire The Best Real Estate Agent You Can Find…

…and then follow his or her advice. Real estate agents are trained professionals whose business is selling homes for people. They can help you set the right price for your home, tell you what repairs and cosmetic changes you can make to help you sell faster, and guide you through the process step-by-step.

Tip # 2: Set the Right Price

The rule of thumb for selling a house fast is a price that’s within 5% to 10% of other homes in the neighborhood. If you’ve hired a real estate agent, they’ll know what other houses in your area have sold for. If you’ve decided to sell your home yourself, you can find information on recent home sales in your area online.

Tip # 3: It’s All About Curb Appeal

Most buyers who DON’T buy have already ruled out your house before they ever set foot through your front door. Don’t underestimate the value of the cosmetic appeal of the outside of your home. No matter how wonderful the inside of your house is, if it’s wrapped up in a shabby package and poor surroundings, then you’ll have a much more difficult time selling it. Take the time to fix up the outside of your house to show its best face to the world.

And don’t underestimate flower power! A small investment in a few plants to stand on the front steps or perk up a lawn border can make a huge difference in how your house is perceived.

Tip # 4: Make It Easy For Potential Buyers to Picture Themselves in Your House

Start by giving your house a thorough cleaning. Get rid of all clutter whether it’s visible or hidden in a closet. No one wants to buy a dirty house! Next, you should put away all of your personal belongings. You want your prospective buyers to see THEMSELVES in your living room, not you.

Another great trick when selling your home is to use a little psychology. If you’re repainting in summer months, consider using ‘cool’ colors. In winter, use warm ones. Make people feel happy in your house and it will sell faster!

Tip # 5: If you’ve Decided to Sell on Your Own, List Your Home with An FSBO Web Site

FSBO (For Sale By Owner) web sites are an excellent way to advertise your property. Most FSBO sites (http://www.forsalebyowner.com/, http://www.fiftystatesfsbo.com/) will tell you how to set up a Flat Fee Multiple Listing contract with a local Realtor. That will get your home listed in your local MLS service and dramatically increase its visibility.

If you’ve done your preparation work well, set the right price for your home and made sure that your house is as appealing as possible, you WILL sell your house NOW.

Sell Your Own Home Tips

Home values these past sixty years has steadily risen. Everyone (even those who should have known better) believed that the rise would continue forever and the entire realty industry was established upon that concept. So, the worst takes place after hyper-inflation of house values starts to tank. That bursting of the real estate bubble has caused a re-evaluation how one is to interact or should work with the real estate industry.

Sell Your Own Home Without Agents
Realtors make a lot of sense when home values are steadily increasing. Surrendering six percent commission to real estate agents was not an issue when someone was likely to make a significant profit on their property sale. However, we live in sadder, poorer time, a real estate agent becomes an issue as many people may actually be selling their home at a lost.

Sell Your Own Home Legal Assistance
Realize that title companies and escrow companies will be providing a massive amount of assistance in selling your own home. Even so, for legal paperwork inquire at a form and contract provider like We The People for a retailer or LegalZoom for someone online. A free source of information to answer basic questions if used sparingly and politely is a title company. Should more unique issues arise, seek legal help from real estate attorneys. Many will have flat rates for those doing a FSBO (For Sale By Owner).

Sell Your Own Home Marketing
Put the advertisements of the house on every free Internet classified service you are able to discover. Web sites such as Craigslist, USFreeads, and Backpage, do not overlook national services as they may provide you with an investor looking at your area. Position signage about the property, thus notifying every passerby that the home is purchasable. Advertise in newspaper publishers like the Penny Saver or Thrifty Nickel, they will be more inexpensive than the general, local papers. Lastly, construct a list of a hundred people you are able to contact who may come across other people who are looking to buy a home. Your hairdresser, insurance broker, instructors, pastors, everybody who is continually in contact with or in front of people, make sure they know you’re selling a home.

Sell House Now Tips and Information – Learn How to Sell a House Fast

It is now doubt the real real estate market will slow down during the holiday season. This is good for realtors and real estate investors who have been working very hard to help clients buy and sell houses but not so good for buyers and sellers.

If you are in the market to buy a house, December and January can be a good time to pick up some great deals on a house because there are not many buyers. It can also cause an issue for home buyers because the number of available homes typically is lower during the holidays as home sellers don’t want to move during this time.

The cold weather also has an affect on the real estate market. The colder it is outside the less home buyers are out shopping for a great new home and the less number of open houses real estate agents hold. In months when the weather is warm the number of houses for sale increases and so does the number of sold homes each month.

Does this mean you should wait to sell your house until Spring? Well, if you can wait it might be a good idea too, but many home owners need to sell their house now. The truth is life happens and there are many reasons a home you expected to stay in for seven to ten years suddenly becomes a home that you can only stay in for two or three years.

Home owners who need to sell their house fast typically have one of the following reasons: foreclosure, job transfer, divorce, relocation, family illness, short sale, etc. There are many reasons home owners need to sell a home but if you are experiencing any of the above stated issues you are more likely to need to sell quick.

The problem with needing to sell a home fast in the current real estate market is many home owners do not have much equity so selling a house can be very difficult. If you owe more for your home mortgage than what your home is worth it can seem impossible to sell your home. The truth is you still have home selling options. You can have a professional realtor or investor complete a short sale, lease option your home until the market increase or you can rent your house until the market increases and sell then.

It is important that if you are wanting to sell a house you discuss all your options with a real estate professional. Real estate can be a tricky thing to handel especially when you have an emotional attachment to the home. Discussion all your options with someone who is an expert and does not have an emotional attachment can help ease the process of selling a home.

FSBO’s Versus Hiring a Real Estate Agent: Pros And Cons

When someone decides, it’s an appropriate time, to sell their home, they face many relevant decisions. One of the principal ones, is, whether to try to sell it, themselves, in a process, referred to, as For Sale, By Owner, or FSBO, or to hire a licensed, professional, real estate agent, to represent them. Obviously, having been a Real Estate Licensed Salesperson, for over a decade, I have a somewhat, biased, perspective, but, this article, will attempt to briefly examine, and consider, both the advantages and disadvantages, of proceeding, in either direction. With that in mind, this article will attempt to briefly examine, consider, and discuss, the pros and cons of both possibilities.

1. For sale, by owner (FSBO): When one decides, to try to sell his home, by himself, he often, does so, because he believes, he will net more money, because he won’t have to pay a commission. However, it’s important to understand, realize, and recognize, when one, takes this option, he must do all the work, including the marketing, advertising, showing the house, keeping appointments, overseeing and coordination Open Houses, and coordinating all of the many necessities, and functions, of the real estate transaction, process. Because, most homeowners, are somewhat inexperienced, because selling and marketing real estate, is not their personal field of expertise, and they lack the network, etc, of potential buyers, etc, there are often fewer showings, and far fewer qualified, potential buyers. In addition, this do – it – yourself, way of marketing a home, means, a homeowner must be available to dedicate the time and energy, to accompany and show the home. Especially when one works, the opportunities become somewhat more limited, under these circumstances.

2. Hiring the right, real estate agent: When a homeowner hires the right, real estate professional, for his needs, etc, the agent takes care of many of the details, associated with selling and marketing the property! It’s important, however, to recognize, what one pays in commission, often matters, much less than, what he nets, from the sale of the home. Statistically, most studies indicate, homes sold through agents, net a higher selling price (even, after paying commission), than when one sells it, himself. A qualified agent should make certain objective observations and suggestions, in order to create better curb appeal, and show the house, to its best advantage. In addition, when a house, is easier, to show, the numbers, alone, often, create a situation, where it sells, more quickly, and at a better price. However, one of the other, relevant reasons, people hire agents, is the right one, will make the process, less stressful, and considerably more, hassle – free! They will be familiar with the legal, and transaction – related aspects of getting the house, sold!

When one selects the right real estate agent, the individual is there for his client, from the onset, all the way, through, to the end of the transaction process. He will introduce ways, to make this often – stressful period, far less so!

Real Estate Photography Tips For Realtors – Don’t Do it Yourself, You’ll Lose Your Commission Check

I’ve done it myself; taken what I thought were great listing pictures and used them for my online MLS listing. My clients thought they were fine and I thought they were just fine, until I started working as a buyer’s agent in Seattle a few years back.

I worked with over 40 different buyers a week and everyday I’d hear, “Did you see those listing pictures? There’s no way we want to see that house, it’s a dump! Does the listing agent know how bad they are?” Obviously, the listing agent didn’t spend anything on real estate photography.

My buyers would also see some great listing photos and want to get in to see the home that afternoon. We’d step inside and they’d wonder if it was the same home they saw online. They felt cheated because the pictures were nothing like the real home. (but at least the listing agent got buyers walking through the house).

It all came down to the listing pictures they saw online. That’s essential marketing for listings! Give buyers a great picture and they’ll jump inside the house that day. Give them a “do-it-yourself” picture and they’ll move onto the next home. The listing pictures make the difference, especially when you spend a few bucks on professional real estate photography!

Even when the listing pictures were better than the actual house, guess what? It still got the buyers inside! That’s your goal as a listing agent; get as many showings as possible. Professional real estate photography makes that happen.

With upwards of 80%+ of buyers looking online now, the listing photos are the first thing they’re looking at and basing their initial impressions on.

How much money in lost commissions do you think you’re missing because you won’t spend a couple hundred bucks for professional real estate photography?

If you did spend the well invested marketing dollars on some professional real estate photography…….

  1. You could have more satisfied clients because the home sold faster.
  2. You could have made more cash because you didn’t have to drop the sales price when the listing became stale on the market.
  3. You could look like a top producer in the area because of the quicker sales, better looking listings and more satisfied clients. Your overall image is enhanced, big time!

Isn’t it funny how such a small aspect of your business can affect the whole thing? Anytime you realize how one issue affects your net profits, that’ll make you perk up, right?

Now don’t give me the excuse that it’s too expensive because it’s not. Look at it as a marketing and advertising expense because that’s exactly what it is. And real estate photography is one of the best things you can spend your marketing dollars on.

You have a couple options……..

You could grab a professional in real estate photography in your local area and offer them $50-$200 to come to your listing and take some fabulous photos. Make sure they’re top notch, have all the right equipment and understand the goal of these photos. You don’t want to pay for real estate photography that’s no better than your own.

Your other option is to go with a company like Vicaso.com who does real estate photography exclusively. Their business is listing photos for real estate agents!

You can schedule your photo shoot on their website, pay about $200 or so and get the most captivating listing photos you’ll ever see. Even if you have a crack house listed for sale, their real estate photography will make it look like a palace.

I’m telling you; don’t skimp on your real estate photography. Look at the cost as an investment. If you spent $200 on professional real estate photography and got back another $20,000 in commissions that year from faster sales, more clients, and higher listing prices, wouldn’t that be worth it? You betcha!

Everything A Real Estate Agent Doesn’t Want You To Know-Part 1

MONEY MATTERS

Are you planning on buying or selling a home? Maybe refinancing? Perhaps you’d just like to pick up a few tips on home buying, selling and mortgage borrowing-if so you may want keep track of Money Matters in the months ahead as I will be giving out all kinds of tips and insights as we approach the home buying-selling season. I will be discussing a wide variety of real estate and mortgage financing issues you should know (Things real estate agents don’t want you to know). Well, good agents won’t have a problem with you knowing this information but the part-timers and less ethical operators would certainly prefer you not know what I am going to share with you!

You see, buying or selling a home is the largest investment of a lifetime for most people and it is a BIG business deal…a transaction composed people, emotions, contracts and cash…all the ingredients for legal and financial pain if you don’t know what you are doing. Real estate agents earn a commission when a home is sold whether they are the listing agent, the selling agent or both. Real estate agents typically (and legally) represent sellers in a real estate transaction and not buyers. Yet, every day, homebuyers refer to the real estate agent as “my real estate agent”…they are not your real estate agent…they are the home seller’s agent and agents have a legal duty to get the best selling price for the seller. Further, anything you tell them can and probably will be used against you to extract a higher selling price out of the deal. Sellers on the other hand are often manipulated into signing long term listing contracts for up to a year by an agent who will simply throw the listing into the multiple listing service (MLS) and hope another agent sells the property for them.

For agents, the name of the game is to get listing contracts…a common slogan amongst real estate agents is: “if you don’t list, you don’t last”. Once an agent gets a listing contract from a home seller, they will get the bulk of the commission when the house is sold whether they sell it or another agent sells the home. Not many sellers know this fact and many are swooned into long term listing agreements with hopeful promise of selling their homes at the highest possible price only to find out they don’t. Agents will say and do most anything to get a listing contract shy of breaking the law. And the big question for home sellers is are you working with a part time or full time agent? What is their background in marketing and sales? Do you really want to sign a long term listing agreement with a part timer that has one toe in the tub and no business background? Were talking about a business deal right?

Whether you are buying a home or selling a home you should be clearly aware that you will enter into legally binding contracts and relying on mortgage lenders to provide financing for the project. The question then becomes; how much do you know about contract law and mortgage financing? What are the most important elements of a contract and how does that impact you as a buyer or seller? This series of articles is generally drawn from my E-Report (101 Real Estate Tips for homebuyers, sellers and money borrowers). The report is designed as a crash course to provide you the information you need to know to protect your legal and financial interests whether you are a homebuyer or seller. This series of articles will touch upon the information you should know to keep from making blatantly stupid mistakes that could hurt you legally and financially and we’ll try to have some fun in the process…

Which reminds me! If you would like to receive a FREE copy of my E-Report: 101 Tips For Homebuyers, Sellers And Money Borrowers, go to smart Books website, send us an email and requesting a copy and we’ll send it to your email address within 24 hours-absolutely free-Another Ezine Articles Exclusive! Don’t forget to say you saw it at Ezine! Stay tuned!

Copyright © 2006

James W. Hart, IV

All Rights reserved

How To Start A Realtor Sign Installation Business – Tips And Strategies

When you start a Realtor sign installation business, you have access to a wide variety of potential business sources from residential to commercial to vacant land. You will also need to establish the geographical area that you can cover reliably.

In considering how to start a Realtor sign installation business, the first consideration has to be arranging for the production of signage materials. To print custom logos and colors you will need to set up arrangements with a silk screen printing company. This is a specialized process where the pattern is created on fabric with a resist material, then ink is pressed through in multiple color passes. You are also going to want to arrange for storage of the completed signs in a covered dry area with separators to protect their surface when not in use.

The signs themselves are almost universally mounted on four by four standard construction grade Douglas Fir posts, apart from larger commercial real estate signs which occasionally may require four by six posts. The plywood for lettering should be plywood with exterior grade glue and a smooth PTS “plugged and touch sanded” surface on both sides. Half inch thickness should suffice for most applications.

You will need a good knowledge of the area to accurately locate the sign placements. A GPS device is useful here, and you will also want to be able to read County Assessor plat maps if you are going to place signs on vacant land. You will also need to check local sign ordinances in developed areas. Know the restrictions on sign placement in gated communities, within homeowner association controlled developments, and in all areas with covenants, conditions and restrictions (CCRs) such as planned unit developments or town homes.

You also need to have reliable transportation consisting of a full size pickup truck with wood separator fixtures fashioned to secure the standard yard signs during transport.

Once your production capacity and storage arrangements are in place but not yet activated, you need to secure your accounts. In addition to marketing to conventional real estate offices, you will also want to pursue the bank REO (real estate owned) departments that need to liquidate foreclosed holdings and the independent agencies that are selling foreclosed properties in bulk.

Establish your pricing and service by comparison with sign companies in areas adjacent to your service area. Much of your marketing will be establishing contacts in person with the real estate office managers in your area. Be presentable, be persistent, be cordial, and be businesslike. These people need to know they can trust you to promptly and reliably place and remove their signs.

Almost every business today can benefit from an online marketing presence. A digital camera can provide you with promotional photographs for your web site, and templates are available online to simplify the process of setting up your site. Be sure to include a call to action on every page to encourage your visitors to request an estimate by e-mail. Also obtain their name and telephone in your online form to follow up with them consistently. The forms can be found by searching online for reply forms.

Top Gun Prospecting Tips in Commercial Real Estate Brokerage

In commercial real estate brokerage, the prospecting process is critical to the commissions and listings that you attract. The best agents and brokers in the industry have a quality approach and system when it comes to prospecting for new business. Every day they are implementing their system into new segments of the market and with new clients.

To revitalise your career and your market share, you can adopt a ‘top gun’ approach to all of your new business efforts. You could say that the approach is based on an ‘attitude’ more than anything else. When you direct your thinking towards creating new clients and new business, everything tends to follow with leads and opportunities.

Action is the key to getting anywhere in this industry. It really doesn’t matter what agency or brokerage you work for; personal branding and networking will allow you to achieve the results you want with listings and commissions.

Here are some ‘top gun’ tips to help you with your growth of market share and client conversions:

  1. Make it easy for people to contact you. Over time extend your brand into the local area and with the right people through constant contact. To do this correctly, you will require a networking and contact model that devotes 50% of your time to current contacts, and 50% of your time to new contacts.
  2. Take advantage of technology through the use of auto responders, e-mail marketing, social media, mobile telephones, and call prospecting. The ultimate goal in any new business effort is to get in front of the right people to establish a long-term relationship. In our industry, the elements of trust and knowledge go hand in hand. It can be many months if not years before someone is ready to use your services. Staying in contact over and for the long term is really important.
  3. Be prepared to put in the time and the effort when it comes to building your market share. Every day approximately 2 or 3 hours should be devoted to the prospecting and networking model you have devised. That itself can be a very large challenge for some agents. They simply do not have the discipline for the process and hence do not take the required action. When you think about it, this leaves the market wide open for those people that can get organised and stay on track when it comes to their real estate business plan and opportunity network. It is a personal thing. It cannot be delegated.
  4. Tracking your efforts and your results will be important to getting traction in building market share. Understand the number of calls that you are making every day, the meetings you are creating, and the presentations underway for new listings. Seek to improve the numbers in a logical and consistent way. Commit time to the process in your diary so that you can reach new people with new property requirements.
  5. It should be said that the prospecting process usually involves a degree of discomfort and skill development. You can fast track the process through practice and role playing. You can merge those activities into your regular weekly sales team meeting.

A successful prospecting model in commercial real estate will take you quickly into the local property market and help with many new quality commercial listings. Consistency and focus will be required to stay on track and get the conversions that you require. The agents and brokers that control the listings, control the market.