Characteristics of Successful Real Estate Agents

Honesty and Integrity

Sellers need an honest agent, one that will tell them like it is, even if it’s not the easiest to hear. This type of agent will lay out exactly what the seller can expect. From sale price to timing and more. In the end, honesty will save the sellers lots of worry.

Knowledge of Technology

Agents that can use technology with ease are going to be more up-to-date with the current market within the areas. They will most likely be more of an organized agent who has their business in order. This is the type of agent sellers prefer selling their homes.

Enthusiasm for Real Estate

Real Estate is a complex business. It is more than just enjoying HGTV and touring homes. Its requires knowledge of the local community, real estate trends and date along with sales and negotiating skills. The most successful agents love every aspect of Real Estate. When you have enthusiasm for the process, it will feed your clients excitement– and their trust in you. Therefore, enthusiasm is one of the most important characteristics of a great real estate agent.

Well Connected and Reputable

Agents should have a list of prospective buyers within the community and work with a well-known and well-connected real estate company. The more buyer and agents the Realtor knows the greater chance of selling the home quicker. Similarly, well-connected and reputable agents can expose the listings to potential buyers located out of state or internationally. International or out of state buyer are more likely to purchase a home from someone they know, trust and like. In other words, the size and quality of the agents’ network can greatly expand the pool of potential buyers, by putting the listing in front of out of state and international buyers. Testimonials from previous clients also influence the agents’ reputation.

Energy and Drive

To accomplish everything has needs to be done, everyday task, takes lots of energy and drive. In addition, organization. A typical day can involve meeting with buyers, doing listing presentations, putting up signage, showing homes, writing contracts, negotiating contract, attending meetings, keeping up with continuing education, and even moving around items in the home so they are out of sight for the listing pictures. Your drive and ambition, and probably your sense of humor, will keep you motivated throughout the week. Clients will note your energy and drive, just as they appreciate your enthusiasm for the business of Real Estate.

A Winning Personality

Most people expect their agents to have an outgoing personality. Do you have to be super-extroverted to be an agent? Not necessarily. However, one of the top characteristics of real estate agents is a winning personality-a personality that is pleasurable to be around.

Clients are looking for real estate agents they feel comfortable with, one that has traits that gel with their own. A personality that works with one client might not work with the other. In general, it is important to be likeable, friendly, and unafraid of putting yourself out there.

Backed by Local Date

An agent should know how to retrieve localized data and use it effectively. Local date points, including buyer demographics (who they are, where they are) and housing trends (top regions, average value of similar homes, home improvement spending etc.) can be used to price a home competitively, market appropriately, and negotiate intelligently.

Ready and Available

Real Estate is an unpredictable business, and you do not want to miss a sale or closing of a home because you were not available with someone showed interest on a property. Some agents prefer to work within a team of agents. This way, if the agent is not immediately available to respond an inquiry, another agent part of the team can take care of the interested party. Great agents are comfortable with constant communications and prompt replies to any inquiry. They are willing to communicate with phone, text, email and even after hours.

Attention to details

Top producing realtors are observant to details. They spot the smallest improvements that can make a home more marketable and desirable, take the best pictures that show case your home, create attractive MLS descriptions that stand out and make sure all the contract requirements are met in a timely matter.

Tenacity

Top producing agents do not give up easily. They will pursue every lead that shows even the slightest interest in a home. When a top agent hold an open house, they immediately contact everyone that visited the home to discuss the benefits of purchasing the home with them, this is what sellers appreciate about good agents, never give up attitude. They see it as every lead missed is a missed opportunity to sell the home and provide great service to the seller.

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The Duty Of Confidentiality In Real Estate

In any Listing Agreement there is a point in time when the agency relationship ends.

A Listing Agreement, as it is widely known, is none other than a contract between the rightful titleholder of an interest in land (the ‘Principal’) and a duly licensed real estate firm (the ‘Agent’), whereby the firm stipulates and agrees to find a Buyer within a specified timeframe who is ready, willing and able to purchase the interest in land that is the subject matter of the contract while acting within the realm of the authority that the Principal confers onto the Agent, and wherein furthermore the titleholder stipulates and agrees to pay a commission should the licensee ever be successful in finding such Buyer.

As in all contracts, there is implied in a Listing Agreement an element which is commonly know at law as an ‘implied covenant of good faith and fair dealings’. This covenant is a general assumption of the law that the parties to the contract – in this case the titleholder and the licensed real estate firm – will deal fairly with each other and that they will not cause each other to suffer damages by either breaking their words or otherwise breach their respective and mutual contractual obligations, express and implied. A breach of this implied covenant gives rise to liability both in contract law and, depending on the circumstances, in tort as well.

Due to the particular nature of a Listing Agreement, the Courts have long since ruled that during the term of the agency relationship there is implied in the contract a second element that arises out of the many duties and responsibilities of the Agent towards the Principal: a duty of confidentiality, which obligates an Agent acting exclusively for a Seller or for a Buyer, or a Dual Agent acting for both parties under the provisions of a Limited Dual Agency Agreement, to keep confidential certain information provided by the Principal. Like for the implied covenant of good faith and fair dealings, a breach of this duty of confidentiality gives rise to liability both in contract law and, depending on the circumstances, in tort as well.

Pursuant to a recent decision of the Real Estate Council of British Columbia (http://www.recbc.ca/) , the regulatory body empowered with the mandate to protect the interest of the public in matters involving Real Estate, a question now arises as to whether or not the duty of confidentiality extends beyond the expiration or otherwise termination of the Listing Agreement.

In a recent case the Real Estate Council reprimanded two licensees and a real estate firm for breaching a continuing duty of confidentiality, which the Real Estate Council found was owing to the Seller of a property. In this case the subject property was listed for sale for over two years. During the term of the Listing Agreement the price of the property was reduced on two occasions. This notwithstanding, the property ultimately did not sell and the listing expired.

Following the expiration of the listing the Seller entered into three separate ‘fee agreements’ with the real estate firm. On all three occasions the Seller declined agency representation, and the firm was identified as ‘Buyer’s Agent’ in these fee agreements. A party commenced a lawsuit as against the Seller, which was related to the subject property.

The lawyer acting for the Plaintiff approached the real estate firm and requested that they provide Affidavits containing information about the listing of the property. This lawyer made it very clear that if the firm did not provide the Affidavits voluntarily, he would either subpoena the firm and the licensees as witnesses to give evidence before the Judge, or he would obtain a Court Order pursuant to the Rules Of Court compelling the firm to give such evidence. The real estate firm, believing there was no other choice in the matter, promptly complied by providing the requested Affidavits.

As a direct and proximate result, the Seller filed a complaint with the Real Estate Council maintaining that the information contained in the Affidavits was ‘confidential’ and that the firm had breached a duty of confidentiality owing to the Seller. As it turned out, the Affidavits were never used in the court proceedings.

The real estate brokerage, on the other hand, took the position that any duty of confidentiality arising from the agency relationship ended with the expiration of the Listing Agreement. The firm argued, moreover, that even if there was a duty of continuing confidentiality such duty would not preclude or otherwise limit the evidence that the real estate brokerage would be compelled to give under a subpoena or in a process under the Rules Of Court. And, finally, the realty company pointed out that there is no such thing as a realtor-client privilege, and that in the instant circumstances the Seller could not have prevented the firm from giving evidence in the lawsuit.

The Real Estate Council did not accept the line of defence and maintained that there exists a continuing duty of confidentiality, which extends after the expiration of the Listing Agreement. Council ruled that by providing the Affidavits both the brokerage and the two licensee had breached this duty.

The attorney-client privilege is a legal concept that protects communications between a client and the attorney and keeps those communications confidential. There are limitations to the attorney-client privilege, like for instance the fact that the privilege protects the confidential communication but not the underlying information. For instance, if a client has previously disclosed confidential information to a third party who is not an attorney, and then gives the same information to an attorney, the attorney-client privilege will still protect the communication to the attorney, but will not protect the information provided to the third party.

Because of this, an analogy can be drawn in the case of a realtor-client privilege during the existence of a Listing Agreement, whereby confidential information is disclosed to a third party such as a Real Estate Board for publication under the terms of a Multiple Listings Service agreement, but not before such information is disclosed to the real estate brokerage. In this instance the privilege theoretically would protect the confidential communication as well as the underlying information.

And as to whether or not the duty of confidentiality extends past the termination of a Listing Agreement is still a matter of open debate, again in the case of an attorney-client privilege there is ample legal authority to support the position that such privilege does in fact extend indefinitely, so that arguably an analogy can be inferred as well respecting the duration of the duty of confidentiality that the Agent owes the Seller, to the extent that such duty extends indefinitely.

This, in a synopsis, seems to be the position taken by the Real Estate Council of British Columbia in this matter.

Clearly, whether the duty of confidentiality that stems out of a Listing Agreement survives the termination of the contract is problematic to the Real Estate profession in terms of practical applications. If, for instance, a listing with Brokerage A expires and the Seller re-lists with Brokerage B, if there is a continuing duty of confidentiality on the part of Brokerage A, in the absence of express consent on the part of the Seller a Realtor of Brokerage A could not act as a Buyer’s Agent for the purchase of the Seller’s property, if this was re-listed by Brokerage B. All of which, therefore, would fly right in the face of all the rules of professional cooperation between real estate firms and their representatives. In fact, this process could potentially destabilize the entire foundation of the Multiple Listings Service system.

In the absence of specific guidelines, until this entire matter is clarified perhaps the best course of action for real estate firms and licensees when requested by a lawyer to provide information that is confidential, is to respond that the brokerage will seek to obtain the necessary consent from the client and, if that consent is not forthcoming, that the lawyer will have to take the necessary legal steps to compel the disclosure of such information.

The Run Down on FSBO

Because the overwhelming majority of homes that sell are listed with a real estate agent, you will be going against significant odds if you decide to sell your own home. The experience of a real estate professional may get you a better price and help you to avoid all the “little” things that can go wrong in a real estate transaction.

The desire to “save” the commission on a property is the reason most people decide not to work with a real estate agent. Prospective buyers who look for properties that are “For Sale By Owner” (FSBOs) are also wanting to avoid the commission–and to get a less-than-market-value deal. However, nothing is saved in the majority of FSBOs. Listing your home with a real estate professional can save you money, spare you the inconvenience of showing your home, and save you the time you would spend talking to buyers who could not qualify for a loan.

A Real Estate Agent’s Advice

A real estate agent may ask you to do some things that you don’t particularly want to do to in order to get you moved into your new home as quickly as possible.

When real estate agents advise you about what you can do to make the transaction work, they are acting as part coach and part business consultant. If you find the house you love and want to “sleep on” the decision for a few days, the agent knows that you run the risk of losing the house. If you are inclined to complicate your offer with clauses that might make the contract unattractive to the sellers, the agent may ask you to consider some modifications. Should you call the week before the closing with an attack of “buyer’s remorse”, your agent knows the cure. Following your real estate agent’s suggestions will increase your chances for a successful move!

Do These Real Estate Tips Really Apply to YOU?

I’ve learned these tips through years of experience as a top Realtor. But I know that YOUR situation might be different.

There are always important changes happening in the real estate market, locally and nationally. These changes can affect YOU. Interest rates, zoning and tax laws, new ways to market your home and enhance its value…

Before signing a contract with any Realtor, make sure you know EXACTLY how your home will be marketed. There is a vast range in skills, experience, and track records!

A “Listing Presentation” is an industry term for the formal presentation that a Realtor makes to prospective home sellers, trying to earn their trust and business. Don’t list your home with a real estate agent without it!

Realtors Vs The We Buy Houses Cash Companies

When deciding to sell your home you have two options. You can either use the services of real estate broker or you can sell it yourself to a “We Buy Houses Cash” company. Each scenario has its pros and cons which we have outlined for you below. Every situation is different and we want to make sure you make the best decision possible. We have also outlined some key questions you should ask yourself before making this big decision.

Realtors. Realtors are the best source for selling your property. It’s a proven fact that realtors will get at least 10-20% more for your property than you would if you sold it yourself. It is also a proven fact that you will sell it 50% faster using the services of a local real estate agent. Since most agents are current on up to date trends they will be able to guide you in what items need to be addressed in order to get maximum price for your house. With an agent who specializes in your neighborhood they may have connections to buyers through colleagues and past clients that you do not have access to. An agents network is a very powerful tool to getting your house sold fast. I recommend using bigger cooperate brokers such as Berkshire Hathaway or Coldwell Banker Gundaker.

With any service provider their is a cost of doing business. The average expense for a realtor is 6-7% of the sales price of your home. For example if you sell your home for $200,000 it will cost you anywhere from $12,000-$14,000 at closing. If you decide to use a real estate professional to sell your property then you will more than likely be dealing with financed buyers which means you might possible have to pay seller commissions ranging anywhere from $3,000 – $5,000. Selling to a financed buyer also means once you sign a contract to purchase you will usually have to wait anywhere from 30-60 days to close. Let’s also not forget the cost of inspections. Most cities require the house pass an occupancy inspection. When the city sends there inspector out there may be items that don’t meet city requirement which may get costly to fix. The potential buyer will also hire a private inspector due to there own due diligence to see what the house may need. This can also get costly if the buyer has high demands before deciding to move forward with the purchase. The extra money you make hiring a real estate professional may cancel out with the expense of broker fee’s and inspection expenses.

We Buy Houses Cash Companies. These companies often get a bad wrap in the area. They are often thought of as scam artists or dishonest people when in reality these companies can be of great service to people. Just like anything there are pro’s and cons to taking this route. Since these ugly house buyers are investors they are not going to give you full price for you home. They are usually buying properties anywhere from 50-60 cents on the dollar.

But before you kick these guys out of your house take a moment to think about the benefits of selling to a cash investor. Fast Cash! In most cases these buyers have the cash to buy the property immediately. Not only will it be a cash sale but you don’t have to worry about paying any seller concessions. Often times they will even cover your closing costs which will save you additional money. These cash buyers will also save you on those hefty realtor commissions. Since your property is a for sale by owner there will not be any broker involved. No broker = NO FEE’s! Did I mention there will not be any inspections done. Since it will more than likely be an AS-IS cash sale the buyer will not bring a city or private inspector through which means you don’t have to do any repairs to the property. So even though you may not get full price for what you think your home is worth you will be saving tens of thousands of dollars in fee’s and repairs. It makes the deal even sweeter knowing they can close in as little as 7-10 days if needed. The best part about selling to a cash investor is that you can leave the unwanted items in the property so you can save even more money on moving expenses.

This is a big decision that should not be take lightly. There are some questions you need to ask yourself before deciding which route to take.

1. Does the home need repairs?

2. Is the home outdated to today’s standards and what other similar homes look like?

3. Do I need to sell immediately?

4. Is the repair list too much for me to handle right now?

5. Will a fast sale take the burden off my shoulders of dealing with this property?

If you answered yes to any of the questions above then you will probably want to consider selling to a local real estate investor who has the cash to close right away. A fast cash offer with no realtor fee’s, closing costs or hefty moving expenses may be the best fit for you. If the home has been kept up and maintained pretty good over the years and you can afford to sit on it for a while then your local real estate agent will be the best option for you and your bank account.

Click the following for more information on Berkshire Hathaway or Coldwell Banker Gundaker.

6 Tips for Home Buying Right Now

1. Get pre-approved for a loan.

Most sellers require a pre-approval letter along with your written offer. You should have it ready to go so that when you find the right home there is no delay getting your offer submitted. There’s a lot of confusion about pre-approved vs. pre-qualified… even Realtors sometimes use the terms interchangeably! But the pre-approval is the real deal. With a pre-approval, the lender has run your credit, and you will usually have filled out a loan application and provided documentation to the lender, who will then tell you the amount for which you are approved. With the pre-qualification, you will typically have provided some information verbally to the lender about your credit, income and assets, and the lender will give you a ballpark amount for which you are likely to be approved. Sometimes a pre-qualification letter will be sufficient; the main thing is to talk to a lender before you start looking at homes.

2. Decide if short sales and bank-owned properties are for you.

Don’t waste your time looking at properties that don’t meet your home-buying needs. Each of these types of sales has its own challenges for the home buyer, so it is important to know the basics of each and decide if either one fits in with your game plan. For example, if you need to get into a new home within a fairly short time frame, a short sale may not work for you, as they frequently take many months to complete. And bank-owned properties are often in need of work, which can add to the overall cost, or make it difficult to get certain types of loans. If you can be patient with a short sale, or have the ability and/or resources to fix up a bank-owned home, these could be excellent avenues to explore. If not, tell your Realtor® to skip the short sales and bank-owned houses.

3. Check out neighborhoods ahead of time.

One of the best things you can do at the start of your home-buying project is to take a weekend or two and cruise around various areas and subdivisions, especially if you are new to the area. Tell your Realtor which neighborhoods hold the greatest appeal for you – it will really help her understand the type of home you want and your taste in houses. Some buyers are looking for newer homes in areas with lots of families and kids; others prefer the quieter, “mature” neighborhoods. Fortunately, there’s something out there for everyone, and a real estate agent who has plenty of local area expertise and knowledge will be a huge help in finding those neighborhoods that are hidden gems.

4. Make time for house-hunting.

Don’t plan to only go to showings on the weekend – in this market that’s not a winning strategy. There is actually a shortage of well-priced homes in good condition, and the ones that are also in a desirable location sell almost immediately. If you’re serious about finding your dream home, clear the decks and be ready to jump when your Realtor tells you a new listing just hit the market that fits your requirements. And more importantly – be ready to make an offer if it is the right house. It could easily be gone in a day or two.

5. Don’t waste time on houses that are already sold!

Do you spend your spare time house-hunting on Zillow, Realtor.com or Trulia? Or driving around and calling about houses with signs out front? Then you’ve probably already learned that a huge number of those homes – which appear to be for sale – are not really available. They are very often “under contract” which simply means that another buyer made an offer that was accepted by the seller. These often still show as available on the public real estate websites, but in most cases the sale will close in a few weeks. Work with a Realtor® who will set up a custom search for you so you can focus on just those homes that meet your criteria and are actually still available.

6. And of course, the most important thing is to find a really professional and client-oriented Realtor!

A great agent will make your home buying experience smoother and more enjoyable. Get referrals from friends or family who’ve recently had a good home-buying experience, or call or email a few local agents. See which ones are responsive and return your call or email right away, and get a feel for how professional and knowledgeable they are about the local area and current market conditions. Also check out their commitment to their clients in terms of training above and beyond that needed to get a real estate license. Realtors® who work diligently on behalf of their clients have often invested in advanced training and designations such as:

  • GRI – Graduate Realtor Institute, only 19% of Realtors®
  • ABR – Accredited Buyer Representative, only 15% of Realtors®
  • CRS – Certified Residential Specialist, only 10% of Realtors®

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We hope these tips are helpful, and wish you success in your house-hunting!

Why Most New Realtors Fail

Being a realtor can be a lucrative career, and some real estate agents have even managed to reach millionaire status. But this is the glamorous side of real estate, the side that often attracts new realtors into the industry. The unfortunate part is that most new agents come in with big business dreams which end up getting destroyed during their first year in business.

We have put together what we feel are some of the biggest factors leading to new realtor failure. Make sure you avoid these mistakes at all costs!

Not Having a Financial Plan

Brand new agents often forget that commissions are a drawn out process. It can take several weeks or even months to close a deal. That large commission cheque takes time to generate and even more time to actually arrive in the mail. Often, new agents forget that they need money in the bank to last them for several months until a steady flow of commissions are coming in. Your first few months are going to be tough, and you will be lucky if you get your first sale within the initial 90 days. Without planning, new agents drain whatever savings they have, giving them panic as they wait for the next deal to close. This is one of the biggest reasons new realtors drop out of the industry – they can’t hold their ship together long enough for money to start coming in.

Solution: Keep at least six months worth of savings in your bank account before jumping into the real estate game. Make sure you have enough tucked away to cover food, expenses, and overhead until you can create some positive cash flow. This way, you can transition into your new agent role without losing your shirt in the process.

Not Being Aggressive Enough

New realtors can be self-conscious and nervous. Not having done any deals, or even the idea of being a sales person, scares the daylights out of them! But the reality is that business isn’t going to come knocking on your door. You really have to push hard to bring those deals in.

Agents have to swallow their fears and jump into the industry knowing that it will take time to learn and become a pro. You absolutely will screw up, but ultimately you will learn and grow from it.

Solution: Get out there and be aggressive. Everyday you should do at least five new things to push your business forward. Whether that’s teaching yourself a new marketing technique, prospecting for new clients, or attending a networking function, every new day is another opportunity to try and get your name out there and build your business.

Being Scatter Brained

Having a plan is the key to success for any new realtor – actually, for any realtor, new or old. Without a plan, your hard work is going to spread across so many tasks that nothing really gets done properly, and everything risks being done poorly.

Solution: Get a comprehensive plan together. We recommend that any new realtor should have at least three plans: a financial plan, a business plan, and a marketing plan. These three documents should help keep your business on track. One important thing that you need to develop into all of your plans is a weekly action list. Break down all the tasks that you need to get done over the year and divide them up into bite size tasks you can do each week. This way, you’re not overwhelmed on where to start on your plans, but rather have a clear path of action to take everyday.

Conclusion

Being a realtor can be one of the most rewarding self-employed careers one could ask for. But to achieve six-figure earning, you really have to focus to avoid pitfalls. These three tips for new real estate agents should help any new Realtor avoid first year failure in the industry.

3 Tips for Finding Land for Development

If you are investor, finding a parcel of land to develop is a tiring task. It is time-consuming. It is also very challenging in terms of having to compete with other investors who might have also found the same piece of land for their concepts. Here are some tips to at least make your task a bit easier.

  • Work or deal with high street estate agents

A lot of developments are managed by high street estate agents in behalf of the firms they work for. If you want your development or your concept be in their portfolio for selling, you have to deal with them. Your business proposition should always be ready for presentation. If you have ongoing constructions, you can take them to your site. Be very idealistic and vocal with the plans that will shape up your development. What they will hear from you or see in your presentations will influence their decisions. Be extra competitive because some of them might already have steady contacts with other firms.

  • Make use of satellite imageries generated by well-known applications.

Technology is indeed here to make things easier for many people. It includes you. Yes, you can use applications that generate satellite images of streets. Through this, you can easily find gaps in streets and empty spaces or where some small houses are built beside some vast greens. You can then track these places or at least look for some landmarks. Conduct an ocular at the place afterwards. Look for people whom you can talk to regarding the land. If there are no available persons to talk, the local government is your reliable source of information.

  • Consult local planning divisions of towns or cities you are interested to build your development.

Maximize your time while you are in the city or town hall. Go to the planning division. Ask information on some brown lands or even green lands which are open for planning and development. Remember that once applications are submitted, they become public record. This means you can look at these documents and see for yourself if there are still room for further developments. If not on the same parcel of land, on the adjacent piece perhaps.

Finding a piece of land in which you can establish buildings, townships or even self-build your home can be very exhausting. If at some point, you come to realize you need the help of your local real estate agent, remember that he or she is just a call away!

Transform Your Ugly Real Estate Website in 24 Hours

A dated real estate website does not look as good as an old photo from 10 years ago. If you think your professionalism and competence is being questioned when someone visits your website, it’s time to do something! Not only an up-to-date website layout is needed, the technology in providing more interactive content and lead capturing system is as important. Hiring an expert to create your real estate agent website can be very expensive… up to thousands, not to mention follow-up updates. You want a nice, elegant design, good layout, content, unlimited pages, widgets, videos, lead capturing, instant messaging, blog, search engine friendly, and able to customize easily by yourself. Good news, this is actually all possible through new services that can transform your ugly or outdated real estate website in 24 hours.

Following are a few tips about creating content to increasing your online presence, which is guaranteed to bring you more clients:

Keep Prospective Clients on Your Page with Everything They Need to Know

Your website should include informative content to attract more home buyers and sellers. Here are a few more components that are recommended to provide what consumers are looking for when they view a real estate website:

  • An up-to-date, professional portrait
  • Your modern logo at the top of your real estate agent website
  • A brief bio with your experience and qualifications
  • Your current property listings, with links to single property websites and virtual tours right from your real estate agent website
  • Your contact information and convenient lead generation contact forms
  • Helpful articles to share tips for home buyers and sellers visiting your website

Make Sure Potential Clients Find You When They Search

Content is King! Creating informative content with articles for your website on home buying tips serves several purposes:

1. Prospective clients will stay on your website longer. They will think of you as a real estate expert when they’re ready to contact a real estate agent.

2. Appropriate, creative use of keywords and search terms within your written pieces on your website will ensure better search engine optimization. That means when they use certain words in search engines, your website will be at the top of search results.

3. For example, if you’re a realtor® from Atlanta, Georgia, your real estate website pieces will include mention of these words. You can write about “Home buyer Tips for the Atlanta, Georgia Market” or “How to Sell Your Home in Atlanta, Georgia”. This is an important way to help you with better ranking in search engines.

Interactive, Intuitive Site Features Keep Visitors Interested

Once you have attracted web users to your website, it’s important to keep them there as long as possible. This can be done with the popular interactive tools below:

· Real Estate Videos – Industry researchers have discovered that today’s web users watch billions of videos every year. You can tap into this trend by creating your own online real estate agent videos for your website. Perhaps you can do a “how-to” piece on the practical aspects of home buying, or design a mini-video seminar on staging techniques. Whatever you choose, you can be sure that good use of video will enhance your website and your image.

· Real Estate Widgets– Have you heard that widgets are the next big thing in agent website design? But, maybe you’re not quite sure what they are and how they work. Essentially, other people create little bits of code that give extra functionality to your website. Your real estate agent website host will often offer a selection for you to choose from. This gives you the opportunity to customize your website with more complex features than you could design on your own. Some examples include:

  • 3Jam – visitors to your real estate website can immediately send a message to your cell phone without ever knowing your actual cell phone number
  • ClockLink – gives the current time in your choice of time zones right on your website
  • LinkedInABox – brings your LinkedIn profile right to your website

Turn Online Real Estate Website Visits into Sales

In today’s housing market, those looking to sell their home turn to the internet first to choose an agent they can trust. Studies have shown 89% of potential home buyers begin their research online as well. With your new professional website, agents are at a significant competitive advantage to attract listings and encouraging clients to call you first.

The most critical part of your real estate website is the component that brings in sales. A new design, content, blog and a quality system designed to capture and manage leads, will ensure that visitors to your website are truly prepared for you to grow your business. And the best of all, this transformation does not have to be expensive!

The Three Most Important Habits For New Real Estate Agents

When you are just starting out in your career as a real estate agent it is important to develop habits that will allow you to survive those first lean years and build up a practice that will sustain you for many years to come. This article will discuss three of the most important habits to have to make your career take off and keep on going.

The first important habit you will want is to have self-discipline. In business, it is from this habit that all other things come. If you do not have self-discipline, you will likely not get past your first six months. If ever there was a profession where a person could set their own schedule and choose exactly how much work they will do, then real estate is it. And, if you do not have the discipline to use your time in the best way possible, you will soon be doing something else for a living.

The second important habit for you, as a new agent, is the ability to learn from others. You will have gone through training to prepare for and pass the test for your license, but nothing you learned really tells you how to make money. These skills only come from what you learn at your office and from other agents. Pay attention and absorb everything you can from everyone you can. Don’t be afraid to ask questions, you never know what you will learn.

The third important habit for you to learn is to consider everything you do as a business decision because that is exactly what it is. It is too easy to spend half your day surfing the web or chatting with your fellow agents over coffee when you could be introducing yourself to residents in your local market or preparing a mailing to your contact list. The former is not going to make you any money but the latter probably will. Both, however, are business decisions that will play a role in your ultimate success or failure.

Tips for Selling Your Home By Owner

You can be successful at selling your home without a real estate agent if you do your research and put in a little work, you’ll be selling your home in no time, without pricey real estate agent fees.

Prepare your Home For Sale

Any potential buyer will be hiring a home inspector to find problems with the house before closing. Prevent buyers from unexpected delays, backing out the sale, or negotiating for a lower price by hiring your own inspector at the beginning of the process. Knowing what to expect going in will give you a chance to fix problems now, offer full disclosure to buyers, and strengthen your negotiating position.

Pricing Research

Pricing your home too high will make it difficult to sell, while pricing too low means less money in your pocket. Compare your home to others already on the market and with recent sales in your neighborhood. Take into account special features your home has. You may want to consider getting your home professionally appraised ahead of time to remove uncertainty and give you a stronger negotiating position.

Don’t Leave A Mess

Keep your home clean and organized when preparing to show it to buyers. If you’ve accumulated a lot of clutter over the years, now’s the time to clear it out. Having less furniture and clutter will make your home look larger, which is a big plus to potential buyers.

Market Your Home On The Internet

The National Association of Realtors reports that 93% of buyers begin the house hunting process on the internet. There are many different real estate listing sites available online. Doing a simple search of “for sale by owner” is a good way to find the websites online where you can list the details of your home. Popular online classified sites such as Craigslist are updated minute by minute with new listings. Getting on all these sites will get your house ‘found’ by buyers looking on the internet. Take a good amount of high quality photos that show off your home’s best features and list as many details as possible. Buyers are much more likely to consider a home with precise descriptions and plentiful pictures.

Hire a Real Estate Attorney

Real estate contract law is complex and should be handled by a professional to ensure everything is legal and binding. You want to make sure all the paperwork is in order and that your closing goes smoothly.

Don’t Get Impatient or Give Up

I can hear you now. “But I want to sell my house fast.” The fact is, selling a home by owner can take a little longer, but the good news is, you’ll be able to save some money. You may however, need to lower your asking price, make changes to your marketing strategy or make some repairs. If your home has significant damage or needs to be sold quickly, try a we buy houses company. This may mean that you don’t get as much as you had hoped for your home, but will get your house sold faster.